Marketing

       Telling the story of progress and change in Uptown Columbus is one of the most important parts of the BID Marketing Plan.  The focus on increased cleanliness and safety in the area over the years has made Uptown Columbus a destination for dining, shopping and enjoyment for citizens and visitors, as well as a sought after location for new businesses.  The area has also shown a drastic increase in urban living as numerous loft apartments emerge on the scene.  The comprehensive marketing plan also includes annual and semi-annual events, year round promotion to support individual businesses and property owners in their efforts to attract and retain customers and tenants, and the creation and distribution of an illustrated map/brochure promoting property owners, businesses, visitor attractions and points of interest in the BID area.   

       We market and promote the Uptown area and activities to increase traffic for Central Business District businesses, retail establishments, restaurants, cultural events and other attractions.  As part of our business recruitment and retention services, we are a source of information on available properties in the area, for sale or lease.   We strive to establish and maintain community affairs exposure with media, public, private and non-profit organizations.